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Apr 08, 2022


White Paper

Eliminating Waste from Patient Marketing as Branded Prescriber Populations Shrink

Doctors writing pharma brand prescriptions

The number of physicians prescribing branded drugs is smaller than you might think — much smaller. Among all of the doctors who prescribe a given brand-name medication, approximately 20 percent of them write roughly 80 percent of the prescriptions. Without a more targeted approach to pharmaceutical marketing, you might be wasting money advertising to patients who are going to see a doctor who doesn’t prescribe your brand. Find out how a digital list-match solution like WriteMD® can help you drive scripts and maximize the impact of your pharma marketing budget by targeting high-value prospects at the low end of the funnel.