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Apr 08, 2022

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White Paper

Eliminating Waste from Patient Marketing as Branded Prescriber Populations Shrink

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The number of physicians prescribing branded drugs is smaller than you might think — much smaller. Among all of the doctors who prescribe a given brand-name medication, approximately 20 percent of them write roughly 80 percent of the prescriptions. Without a more targeted approach to pharmaceutical marketing, you might be wasting money advertising to patients who are going to see a doctor who doesn’t prescribe your brand. Find out how a digital list-match solution like WriteMD® can help you drive scripts and maximize the impact of your pharma marketing budget by targeting high-value prospects at the low end of the funnel.